Why E-mail marketing is still
king?
Persuasive email campaigns are a
long studied art and science of particular interest to content marketers.
If you’ve ever
watched HBO’s hit series, Game of Thrones, you’ve seen key political figures
try to outflank one another in bloody campaigns to win the highest office of
the land, the Iron Throne. In the show, based on the bestselling fantasy novels
by George R. R. Martin, ravens are used as messengers between heads of military
camps who all live in a land sadly devoid of the Internet. In real life,
however, ravens were never used as messengers because they lack a strong
directional sense. It was homing pigeons that were used in real military
campaigns as far back as the 6th century BC, and even as recently as World War
II, to carry important information back and forth over enemy lines.
